Branding in Governance and Public Management
Author:   Jasper Eshuis (Erasmus University Rotterdam, the Netherlands Erasmus University Rotterdam, The Netherlands) ,  E H Klijn (Erasmus Univ. Rotterdam, Netherlands)
Publisher:   Routledge
ISBN:  

9781283441384


Pages:   188
Publication Date:   16 February 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $396.00 Quantity:  
Add to Cart

Share |

Branding in Governance and Public Management


Add your own review!

Overview

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

Full Product Details

Author:   Jasper Eshuis (Erasmus University Rotterdam, the Netherlands Erasmus University Rotterdam, The Netherlands) ,  E H Klijn (Erasmus Univ. Rotterdam, Netherlands)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781283441384


ISBN 10:   1283441381
Pages:   188
Publication Date:   16 February 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now