Overview

Every entrepreneur knows that achieving success in a new business is all about effective marketing. And good marketing is all about branding. Choosing the right brand can make or break a company. But how do you go about making that all-important decision? By using this highly informative book! Knowing the core of your company will save you time, money, and resources, and will steer you toward the right target market. Branding for Success is a guided activity book that assists both new and seasoned business owners in dissecting their optimal core brand. Distinct activities will take you through the process of naming your company or product, creating a dynamite logo, defining a concise vision and mission statement, defining your target audience, and attracting investors. Having those things nailed will give you confidence in marketing your brand and excitement for the journey ahead. Branding for Success is your guide to becoming one of the leading entrepreneurs in your field.

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9781649903662

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Author Information

Yolan Wallace is the Founder and CEO of Product Launch Accelerated and the Co-Founder of Food 2 Fitness. She has an Associate Degree in Liberal Arts from Henry Ford College in Michigan. Jamaican by birth, Yolan moved to the United States six years ago and currently resides in Michigan. She is married with one son.

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