Free Delivery Over $100
|
|
|||
|
||||
OverviewBranding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies. Full Product DetailsAuthor: Susie KhamisPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.258kg ISBN: 9780367145446ISBN 10: 0367145448 Pages: 6 Publication Date: 04 February 2020 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction The rise of programmatic (and problematic) advertising Budweiser – reimagining America’s beer Gillette – the best a man can be Vogue – finally fashioning diversity Patagonia – ‘don’t buy this jacket’ ConclusionReviewsAuthor InformationSusie Khamis is Senior Lecturer in the School of Communication at the University of Technology Sydney, Australia. Tab Content 6Author Website:Countries AvailableAll regions |
||||
