Branding Diversity: New Advertising and Cultural Strategies
Author:   Susie Khamis
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367145446


Pages:   6
Publication Date:   04 February 2020
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Branding Diversity: New Advertising and Cultural Strategies


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Full Product Details

Author:   Susie Khamis
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.258kg
ISBN:  

9780367145446


ISBN 10:   0367145448
Pages:   6
Publication Date:   04 February 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction The rise of programmatic (and problematic) advertising Budweiser – reimagining America’s beer Gillette – the best a man can be Vogue – finally fashioning diversity Patagonia – ‘don’t buy this jacket’ Conclusion

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Author Information

Susie Khamis is Senior Lecturer in the School of Communication at the University of Technology Sydney, Australia.

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