Overview

Branding: Distilled is an in-depth exploration of branding and packaging design for craft spirits. Over 150 images provide visual inspiration for designers and artisan producers launching their own brand. Informative text and interviews from packaging industry professionals and case studies from 5 spirits producers provide a comprehensive resource for those looking to gain an edge in the marketplace and bring their product to a larger audience.

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9780991043675

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Author Information

Cynthia Sterling is Creative Director at Affinity Creative, a strategy, branding, and design agency dedicated to building standout premium wine, spirits and food brands. As a luxury branding specialist, she partners with some of todays smartest marketing minds to figure out how their brands can capture attention, then engage and delight consumers so they in turn share their discovery with friends. Cynthia lives in Napa Valley, where she enjoys sharing locally grown foods with small batch wine and spirits with family and friends.

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