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9781637554715

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Ken Weber is president of Weber Asset Management, a registered investment advisor firm based in New York. He started the business with no formal training in the financial industry's sales techniques, but within a few years it grew--thanks to branding and marketing--to be among the top ten percent of the industry, based on assets under management. He is the author of the book Dear Investor, What the HELL are You Doing?. Daryl Weber, Ken's son, is a brand strategist who has worked for some of the biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Google, and many others. He was previously global director of creative strategy at The Coca-Cola Company and a strategy director at the brand consultancy Redscout. Daryl's book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, has been translated into several languages and has received rave industry reviews.

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