Branded Customer Service

Author:   Paul Stewart ,  Barlow Janelle
Publisher:   ReadHowYouWant
Edition:   [Large Print]
ISBN:  

9781458777614


Pages:   416
Publication Date:   09 July 2010
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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Branded Customer Service


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Overview

By the author of the bestselling A Complaint Is a Gift (more than 100,000 copies sold) The first book to combine the dynamics of customer service with the psychology of branding-two of the most powerful concepts in business A comprehensive, practical guide that offers strategies, exercises and real-world examples of branded customer service in action Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

Full Product Details

Author:   Paul Stewart ,  Barlow Janelle
Publisher:   ReadHowYouWant
Imprint:   ReadHowYouWant
Edition:   [Large Print]
Dimensions:   Width: 17.80cm , Height: 2.10cm , Length: 25.40cm
Weight:   0.719kg
ISBN:  

9781458777614


ISBN 10:   1458777618
Pages:   416
Publication Date:   09 July 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

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