Brand NFL: Making and Selling America's Favorite Sport
Author:   Michael Oriard
Publisher:   University of North Carolina Press
Edition:   Revised ed.
ISBN:  

9781469604992


Pages:   343
Publication Date:   24 June 2014
Format:   Undefined
Availability:   In Print   Availability explained
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Brand NFL: Making and Selling America's Favorite Sport


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Overview

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Full Product Details

Author:   Michael Oriard
Publisher:   University of North Carolina Press
Imprint:   University of North Carolina Press
Edition:   Revised ed.
ISBN:  

9781469604992


ISBN 10:   146960499
Pages:   343
Publication Date:   24 June 2014
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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