Brand New China
Author:   Raymond Mercado
Publisher:   Createspace Independent Publishing Platform
ISBN:  

9781977584830


Publication Date:   13 October 2016
Format:   Paperback
Availability:   Available To Order   Availability explained
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Brand New China


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Overview

Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research.

Full Product Details

Author:   Raymond Mercado
Publisher:   Createspace Independent Publishing Platform
Imprint:   Createspace Independent Publishing Platform
Dimensions:   Width: 21.60cm , Height: 2.20cm , Length: 28.00cm
Weight:   0.953kg
ISBN:  

9781977584830


ISBN 10:   1977584837
Publication Date:   13 October 2016
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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