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9781629561813

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If you don't have a differentiated brand story, it's nearly impossible to break through today's clutter. Need some advice on how to build a strategy that will work? Read this book...twice even. You won't regret it. - Joe Pulizzi, founder, Content Marketing Institute and author of four books including Content Inc. and Epic Content Marketing. A powerful blend of practical advice and insightful examples, Brand, Meet Story provides PR, marketing and agency professionals with a useful guide for creating compelling, actionable and sharable content for the digital age. - Andrew Spender, Group Vice President, CorporateCommunications, Gartner In Brand, Meet Story, Heather Pemberton Levy explains not only why it's essential for brands to use stories in their marketing but gives us a foolproof tool for building them. Her concepts transcend B2C and B2B worlds and illustrate how through the magic of thoughtful storytelling, brands can differentiate themselves and create intimate customer relationships. - Kathleen Delaney, CMO, Vistage International For those looking to demystify content marketing look no further. In Brand, Meet Story, Heather Pemberton Levy shows versus tells you how to engage with customers and important audiences in a way that's memorable, fun and effective. An entertaining and educational read for the accomplished content marketer as well as the wannabe. - JB King, Founder & Principal, JB King Communications, former Global Head of Content, Marsh & McLennan In her short, value-packed book, Heather Pemberton Levy generously shares her proven storytelling and content-creation method that grows your brand's awareness, generates leads and influences your audience. A must read if you want to stand out from the noise and do business with heart. - Fabienne Fredrickson, founder of Boldheart Academy for Entrepreneurs and Boldheart.com

If you don't have a differentiated brand story, it's nearly impossible to break through today's clutter. Need some advice on how to build a strategy that will work? Read this book...twice even. You won't regret it. - Joe Pulizzi, founder, Content Marketing Institute and author of four books including Content Inc. and Epic Content Marketing. A powerful blend of practical advice and insightful examples, Brand, Meet Story provides PR, marketing and agency professionals with a useful guide for creating compelling, actionable and sharable content for the digital age. - Andrew Spender, Group Vice President, CorporateCommunications, Gartner In Brand, Meet Story, Heather Pemberton Levy explains not only why it's essential for brands to use stories in their marketing but gives us a foolproof tool for building them. Her concepts transcend B2C and B2B worlds and illustrate how through the magic of thoughtful storytelling, brands can differentiate themselves and create intimate customer relationships. - Kathleen Delaney, CMO, Vistage International For those looking to demystify content marketing look no further. In Brand, Meet Story, Heather Pemberton Levy shows versus tells you how to engage with customers and important audiences in a way that's memorable, fun and effective. An entertaining and educational read for the accomplished content marketer as well as the wannabe. - JB King, Founder & Principal, JB King Communications, former Global Head of Content, Marsh & McLennan In her short, value-packed book, Heather Pemberton Levy generously shares her proven storytelling and content-creation method that grows your brand's awareness, generates leads and influences your audience. A must read if you want to stand out from the noise and do business with heart. - Fabienne Fredrickson, founder of Boldheart Academy for Entrepreneurs and Boldheart.com

Author Information

Heather Pemberton Levy is a strategic content marketing expert who has written hundreds of articles and produced over twenty books for major business publishers including Harvard Business Review Press, Bibliomotion, McGraw-Hill, and John Wiley & Sons. Her work has appeared in Wall Street Journal, CIO Journal, HBR.org, Financial Times, Smarter With Gartner, and her own blogs, Mommy Truths and Story Comes First. She is currently Vice President, Content Publishing at Gartner, the global IT research and advisory firm, where she leads editorial creation and publishing for the company's branded content platform, Smarter With Gartner, as well as trade books and internal communications. Prior to this role, Heather was co-founder of The Levy Group and Story Comes First, where she led content marketing programs and content development for large, mid-size, and startup B2B and B2C clients. Heather began her career as a technology journalist and appeared on CBS News Up to the Minute as a regular on-air contributor on technology trends. She lives in Connecticut with her family and is actively involved in the community where she uses stories in programs at her children's schools and to promote the local farmers market and charitable organizations.

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