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OverviewThis book on Brand Management has all the facets of brand marketing explained in an extremely lucid and detailed manner. Each and every topic in contemporary brand management has been stressed with adequate exhibits and important data.The book also has a rich repository of case studies that gives a complete and practical understanding of the world of product, celebrity, destination brands and more. Full Product DetailsAuthor: Kisholoy RoyPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 14.00cm , Height: 2.90cm , Length: 21.60cm Weight: 0.635kg ISBN: 9798700455510Pages: 556 Publication Date: 26 January 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable ![]() The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |