Brand Management
Author:   Francesca Dall'Olmo Riley
Publisher:   Sage Publications Ltd
Edition:   Four-Volume Set ed.
ISBN:  

9781848602083


Pages:   1800
Publication Date:   04 December 2009
Format:   Hardback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Brand Management


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Author:   Francesca Dall'Olmo Riley
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Edition:   Four-Volume Set ed.
Weight:   3.170kg
ISBN:  

9781848602083


ISBN 10:   1848602081
Pages:   1800
Publication Date:   04 December 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Francesca Dall'Olmo Riley is Reader in Strategy, Marketing and Entrepreneurship in the Faculty of Business and Law at Kingston University London. In addition to her academic activities, she has also worked in brand management and direct marketing in Italy, USA and the UK. She has contributed widely to the field's leading international journals, writing on her main interests branding, online shopping, and brand loyalty.

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