Brand Management
Author:   František Pollák ,  Peter Markovič
Publisher:   IntechOpen
ISBN:  

9781803559995


Pages:   100
Publication Date:   09 November 2022
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Brand Management


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Overview

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and “living” the brand.

Full Product Details

Author:   František Pollák ,  Peter Markovič
Publisher:   IntechOpen
Imprint:   IntechOpen
ISBN:  

9781803559995


ISBN 10:   1803559993
Pages:   100
Publication Date:   09 November 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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