Overview

The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. ● Discover why licensing is valuable to licensors and licensees alike ● Explore licensing agreements and different types of deals ● Learn how to spot a valuable licensing opportunity ● Negotiate solid licensing deals using the latest strategies Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.

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Steven Ekstract cofounded License!, a leading business publication and news source for the global consumer products licensing industry. He is also founder and organizer of NYC Summit: The Business of Brand Licensing-an annual conference for global licensing industry executives. Ekstract also writes a regular column for License Global. Stu Seltzer is the president of Seltzer Licensing Group, a leading global agency. He is a member of the Licensing International Hall of Fame (Class of 2024) and has taught Brand Licensing at New York University for over twenty years. Jim Denison is an AudioFile Earphones Award winner and a Society of Voice Arts and Sciences (SOVAS) Voice Arts Award nominee. He has experience as an actor on a variety of television shows and movies, appearing on Netflix, HBO, the National Geographic Channel, Investigation Discovery, and other networks, as well as appearances and voice-overs in regional and national television and radio ads. A Florida native, he has worked and traveled in many locations within the United States and abroad. For five years he hosted religious programs broadcast from several Caribbean radio stations. He changed careers to voice-over and audiobook narration after forty years of working with Christian churches in Florida, Texas, Trinidad and Tobago, Alabama, South Carolina, Maryland, and Kentucky. Jim and his wife of over thirty-five years, Renee, currently reside in southern Indiana near Louisville, Kentucky. They have two grown daughters. He holds two master's degrees and a doctorate.

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