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OverviewThis book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked? Full Product DetailsAuthor: Andy MilliganPublisher: Cyan Books Imprint: Cyan Books Dimensions: Width: 13.00cm , Height: 1.50cm , Length: 17.50cm ISBN: 9780954282950ISBN 10: 0954282957 Pages: 205 Publication Date: 13 May 2004 Audience: Professional and scholarly , General/trade , Professional & Vocational , General Format: Paperback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |