Brand it Like Beckham: The Story of How Brand Beckham Was Built

Author:   Andy Milligan
Publisher:   Cyan Books
ISBN:  

9780954282950


Pages:   205
Publication Date:   13 May 2004
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Brand it Like Beckham: The Story of How Brand Beckham Was Built


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Overview

This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?

Full Product Details

Author:   Andy Milligan
Publisher:   Cyan Books
Imprint:   Cyan Books
Dimensions:   Width: 13.00cm , Height: 1.50cm , Length: 17.50cm
ISBN:  

9780954282950


ISBN 10:   0954282957
Pages:   205
Publication Date:   13 May 2004
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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