Brand Identification Manuals for Coca-Cola: 1969-1979
Author:   Rapha Abreu ,  Sue Murphy
Publisher:   Standards Manual
ISBN:  

9798218614973


Pages:   528
Publication Date:   04 September 2025
Format:   Hardback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Our Price $165.00 Quantity:  
Add to Cart

Share |

Brand Identification Manuals for Coca-Cola: 1969-1979


Overview

A collection of brand identification manuals from Coca-Cola, spanning their most modernist decade. Spanning the period from 1969-1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Cola's ""arden square"" logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.

Full Product Details

Author:   Rapha Abreu ,  Sue Murphy
Publisher:   Standards Manual
Imprint:   Standards Manual
Weight:   3.080kg
ISBN:  

9798218614973


Pages:   528
Publication Date:   04 September 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

SEPRG2025

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now