Brand Hollywood: Selling Entertainment in a Global Media Age
Author:   Paul Grainge (University of Nottingham, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415354042


Pages:   224
Publication Date:   01 November 2007
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Brand Hollywood: Selling Entertainment in a Global Media Age


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Full Product Details

Author:   Paul Grainge (University of Nottingham, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.476kg
ISBN:  

9780415354042


ISBN 10:   0415354048
Pages:   224
Publication Date:   01 November 2007
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of IllustrationsAcknowledgementsIntroduction: Entertainment EconomiesPart I: Brand Culture1. The Cultural Economy of Branding2. Media Branding and the Entertainment ComplexPart II: Brand Logos3. Studio Logos and the Aesthetics of Memory and Hype4. Dolby and the Unheard History of Technical TrademarksPart III: Brand Spectacle5. Licensing the Library: Of Archives and Animation6. The Sustained Event: Branding Fantasies and the Corporate Blockbuster7. ‘The World is Our Audience’: Branding Entertainment SpaceConclusion: Total EntertainmentNotesBibliographyIndex

Reviews

'By aptly integrating industrial histories, marketing, discourse, and textual analyses, Grainge offers an excellent model for contemporary analysis of the global media climate' - Project Muse 'Although acknowledging theories of resistance and criticisms of the current state of film entertainment, the book offers an insightful way to discuss Hollywood's presence and power relations without stopping at earlier debates surrounding cultural imperialism and cinema' - Project Muse 'Brand Hollywood should be required reading for any undergraduate or graduate course that explores contemporary dynamics of the global film industry' - Project Muse


Author Information

Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).

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