Brand Hollywood: Selling Entertainment in a Global Media Age
Author:   Paul Grainge (University of Nottingham, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415354059


Pages:   224
Publication Date:   30 October 2007
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Brand Hollywood: Selling Entertainment in a Global Media Age


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Full Product Details

Author:   Paul Grainge (University of Nottingham, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.00cm , Length: 23.40cm
Weight:   0.340kg
ISBN:  

9780415354059


ISBN 10:   0415354056
Pages:   224
Publication Date:   30 October 2007
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

'By aptly integrating industrial histories, marketing, discourse, and textual analyses, Grainge offers an excellent model for contemporary analysis of the global media climate' - Project Muse 'Although acknowledging theories of resistance and criticisms of the current state of film entertainment, the book offers an insightful way to discuss Hollywood's presence and power relations without stopping at earlier debates surrounding cultural imperialism and cinema' - Project Muse 'Brand Hollywood should be required reading for any undergraduate or graduate course that explores contemporary dynamics of the global film industry' - Project Muse


Author Information

Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).

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