Brand Gender: Increasing Brand Equity through Brand Personality
Author:   Theo Lieven
Publisher:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2018
ISBN:  

9783319868097


Pages:   265
Publication Date:   14 August 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $263.97 Quantity:  
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Brand Gender: Increasing Brand Equity through Brand Personality


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Author:   Theo Lieven
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2018
Weight:   0.454kg
ISBN:  

9783319868097


ISBN 10:   3319868098
Pages:   265
Publication Date:   14 August 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Theo Lieven is Adjunct Professor of Marketing at the Institute for Customer Insight, University Of St. Gallen, Switzerland. Previously, he founded a computer company which grew to be one of the largest European retailers in 1996, and has studied management and economics.​

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