Overview

Build Connections + Stand Out in a Digitally Cluttered World! Are your marketing efforts not bringing in the results you hoped? Are you struggling to make meaningful connections with your customers? Well, Brand Experiences by Steve Randazzo may just be the book you've been looking for. The truth is... Every day, humans are bombarded by marketing messages. By some accounts, over 4,000 per day! Think about it, what social posts do you remember from yesterday? This morning? Our brains are being trained to only pay attention for less than 8 seconds and then move on to the next message. So, as a brand marketer, how do you get your brand to stand out and get the attention it needs and deserves. The simple answer is by building a memorable experience around your brand. While content may be king, the online kingdom is overly crowded. Your consumers are inundated with advertisements every time they log on to their computers - and those that slip through ad blockers tend to get ""skipped"" or flat-out ignored, depending on the medium. No wonder it is hard to stand out! Think about your brand for a minute. Does one of these sound like you? Is your brand struggling to stand out in a really crowded market? Is your marketing stuck in the past? Are you looking for a strategy that will drive tangible ROI? You know more people would buy your brand if they could just experience it When people understand how valuable your brand is, they buy it Once people buy your brand, they become loyal With this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid - and science proves that experiential marketing holds the ticket to achieving this goal! If this is resonating at all, this book has 9 chapters to help YOU achieve the attention, sales, engagement, and differentiation you crave. Seriously, pick up this book today and start learning about how to get the attention in the marketplace your brand deserves. If you do, your brand's story will be memorable and long-lasting. You will also gain fresh perspective strategies utilized by recognizable brands such as The Walt Disney Company, Dr Pepper Snapple Group, NBA, Tractor Supply Company, REI, Patagonia, Corona, Budweiser, Adidas, and more. Oh, one more thing. Brand Experiences by Steve Randazzo will teach you how to last as a brand with upcoming and current generations. To insert yourself right in the middle of the word of mouth, activism, and trends. Through this easy read, you will gain a driver's-seat view to the lessons learned and relevant examples of Steve Randazzo's, president of Pro Motion Inc., 30 years of experience. Steve explains why and how - today more than ever - YOU need to educate, engage, and inspire your target audiences through experiential marketing. What are you waiting for? SCROLL UP and click that BUY BUTTON to get your copy of Brand Experiences NOW!

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9781733874502

Table of Contents

Reviews

Steve Randazzo has been at the front lines of experiential marketing before the term was first coined. That's exactly why the stories and takeaways in his book are so good. A marketing pioneer and entreprenuer for over two decades, his perspective on our business is both keenly professional and palpably personal. It's a great read for anyone looking to get closer to the world of experiential marketing and advertising. Max Lenderman- Author CEO and Chief Creative Office School If you think your current marketing plan is loaded with status quo strategy, read this book to discover how to break out and start driving tangible results! Results that benefit your customers and your business. I can tell you from experience - it's powerful and it works! Dave Martin Senior Vice President- Sales Hussman Corporation Finally a real world look at how to market a brand in today's cluttered world. Making your customers feel appreciated and entertained creates a different kid of value and leaves them more likely to share, recommend, or purchase your brand. Suzette Ford-Duffus Sr. Manager Events & Engagement Taco Bell Most marketing practitioners know that experiential marketing works. Steve Randazzo knows why it works.If you want to understand the psychology that drives successful brand engagement start by reading Brand Experiences. John Heiman Director, Experiential Marketing Spring In a world of media fragmentation and rising digital clutter, fostering human connections by creating memorable experiences remains one of the most powerful ways to engage audiences. But doing Experiential Marketing right is not as easy as it may look. Brand Experiences provides a unique perspective on experiential marketing from a practitioner's point of view and provides readers with a roadmap for creating truly memorable marketing. Kerry Smith Founder, Event Marketer Magazine Co-Author of Experiential Marketing In today's increasingly cluttered brand environment, it takes a lot to grab people's attention. But Steve provides a step-by-step playbook for marketers to not only reach, but more importantly, connect with consumers. I only wish more of this real-world knowledge was taught in business schools to help aspiring CMOs understand how important experiences are within the brand ecosystem. Marc Abel VP of Client Experience Weber Shandwick This is a must read for anyone looking to cut through the noice of today's marketplace and optimize customer engagement with their product or brand. Greg Beach VP Business Development Event Strategy Group Explaining the relevance and importance of how experiential marketing can build a bridge to establishing long lasting emotional connections with customers and stakeholders is a difficult challenge. Brand Experiences does an excellent job of building that bridge through the life experiences of Steve in a relevant, meaningful and witty way. Bruce Bowman President, Play Products KaBOOM! A great read for Marketers who are searching for a deeper level of connectivity with most valued target consumers. In today's environment, going for the gag or the provocative (as is the trend) will fall short in static media environments. Here, Steve outlines a great thought process for eliciting visceral and deeply emotional connections with those we value through physical interactions. Bob Fitzgerald Senior Director, International Business Unit Johnsonville, Inc.

Steve Randazzo has been at the front lines of experiential marketing before the term was first coined. That's exactly why the stories and takeaways in his book are so good. A marketing pioneer and entreprenuer for over two decades, his perspective on our business is both keenly professional and palpably personal. It's a great read for anyone looking to get closer to the world of experiential marketing and advertising. Max Lenderman- Author CEO and Chief Creative Office School If you think your current marketing plan is loaded with status quo strategy, read this book to discover how to break out and start driving tangible results! Results that benefit your customers and your business. I can tell you from experience - it's powerful and it works! Dave Martin Senior Vice President- Sales Hussman Corporation Finally a real world look at how to market a brand in today's cluttered world. Making your customers feel appreciated and entertained creates a different kid of value and leaves them more likely to share, recommend, or purchase your brand. Suzette Ford-Duffus Sr. Manager Events & Engagement Taco Bell Most marketing practitioners know that experiential marketing works. Steve Randazzo knows why it works.If you want to understand the psychology that drives successful brand engagement start by reading Brand Experiences. John Heiman Director, Experiential Marketing Sprint In a world of media fragmentation and rising digital clutter, fostering human connections by creating memorable experiences remains one of the most powerful ways to engage audiences. But doing Experiential Marketing right is not as easy as it may look. Brand Experiences provides a unique perspective on experiential marketing from a practitioner's point of view and provides readers with a roadmap for creating truly memorable marketing. Kerry Smith Founder, Event Marketer Magazine Co-Author of Experiential Marketing In today's increasingly cluttered brand environment, it takes a lot to grab people's attention. But Steve provides a step-by-step playbook for marketers to not only reach, but more importantly, connect with consumers. I only wish more of this real-world knowledge was taught in business schools to help aspiring CMOs understand how important experiences are within the brand ecosystem. Marc Abel VP of Client Experience Weber Shandwick This is a must read for anyone looking to cut through the noice of today's marketplace and optimize customer engagement with their product or brand. Greg Beach VP Business Development Event Strategy Group Explaining the relevance and importance of how experiential marketing can build a bridge to establishing long lasting emotional connections with customers and stakeholders is a difficult challenge. Brand Experiences does an excellent job of building that bridge through the life experiences of Steve in a relevant, meaningful and witty way. Bruce Bowman President, Play Products KaBOOM! A great read for Marketers who are searching for a deeper level of connectivity with their most valued target consumers. Bob Fitzgerald Senior Director, International Business Unit Johnsonville, Inc. Steve's insights into how products and brands can connect on a one-to-one basis with end users and consumers is a great playbook for any company looking to do five-star outreach. Bill Kahl Executive Vice President of Marketing ShurTech Brands

Author Information

Steve Randazzo is the founder and president of Pro Motion, Inc., a trusted, award winning experiential marketing agency located in St. Louis, Missouri since 1995. Pro Motion helps B2B and B2C brands and Agency partners cut through the clutter and drive real tangible results. With over 30 years of experience in the industry, Steve has lead his agency's relationships with big-name clients, including, The Walt Disney Company, Dr. Pepper-Snapple Group, Hewlett-Packard, Duck Tape, Anheuser-Busch, Fiskars, Citgo, NBA, Tractor Supply Company, and many top notch agency partners. Steve has over 50 published articles and is known as a thought leader in his industry. He has been awarded such accolades as Top 100 People You Should Know in St. Louis and one of Fortune Small Business' Best Bosses. Steve Randazzo is the the Founder and President of Pro Motion Inc, an award-wining experiential marketing agency. Since 1995, brands like The Walt Disney Company, Dr. Pepper- Snapple Group, Hewlett-Packard, Duck Tape, Anheuser-Busch, Fiskars, Citgo, NBA, Tractor Supply Company, and many top-notch agency partners have trusted Steve and his team to produce highly successful and memorable experiences for their customers. A highly regarded thought leader and masterful storyteller, Steve has been published over 50 times in Entrepreneur, AdWeek, CMO.Com and Chief Marketer and more.

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