Overview

How can artificial intelligence revolutionise interactions with visitors, ecological intelligence promote sustainable solutions, emotional intelligence create lasting ties between brands and people, and artistic intelligence transform places into creative spaces? How can technological intelligence push the boundaries of what is possible and how can collective and social intelligence culminate in participatory concepts? The latest edition of the Brand Experience & Trade Fair Design Annual aims to answer these questions and inspire exciting new projects by showcasing outstanding projects and presenting essays contributed by true industry experts. Text in English and German. AUTHOR: Janina Poesch is architect, journalist and a founder of PLOT – the network in the field of spatial staging. Since 2008 she has been publishing print and online magazines and reference books about scenography. SELLING POINTS: . Standard work for the trade fair design community . About 60 outstanding international projects 400 colour illustrations

Full Product Details

Author:   Janina Poesch
Publisher:   AVEdition
Imprint:   AVEdition
Weight:   1.606kg
ISBN:  

9783899864274

ISBN 10:   3899864271
Pages:   256
Publication Date:   16 April 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Language:   English, German

Table of Contents

18 Imprint 22 Acknowledgements 24 Preface 31 Chronology Architecture and Town Planning – Building – Industrialised Building 1953–68 51 Glossary Key Terms in Teaching Essays Perspectives on the Building Department 56 Max Bill – Aspects of Bauhaus Reception in the Early Years of the HfG Ulm Martin Mäntele 66 The Next Experiment Konrad Wachsmann’s Armco Curtain Wall Project alongside Teaching at the HfG Ulm, 1955–57 Soetje Beermann 75 Rethinking Design The Internationalisation and Scientification of Architecture Teaching at the HfG Ulm Chris Dähne 88 Giuseppe Ciribini at the Crossroads Post-war Italy, the HfG Ulm, and the Architecture-Building Industrialisation Nexus Francesco Maranelli, Pierfrancesco Califano 99 “Integral – Universal – Industrial” Herbert Ohl’s Concepts for Industrialised Building at the HfG Ulm Helge Svenshon 112 Prefabricated Welfare Herbert Ohl’s Urban Development System for Saarlouis-Beaumarais Joaquín Medina Warmburg 127 Institut de l’Environnement – A Radical Reinterpretation of the Ulm Model Rafael Amato, Teresa Häußler Architecture Studies at the HfG 140 The Enrolment Process HfG Ulm Questionnaires 143 Reconstruction of the Curriculum 144 First-Year From the Foundation Course to Design Projects 220 Second- and Third-Year Design Projects 272 Fourth-Year Diploma Theses The People 306 Lecturers 318 Workshop Lecturers 321 Students 337 Visual Index 368 Picture Credits

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Janina Poesch is architect, journalist and a founder of PLOT – the network in the field of spatial staging. Since 2008 she has been publishing print and online magazines and reference books about scenography.

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