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OverviewBrand engagement is the appropriation of a brand by consumers and their participation in its construction and development. This is the illusion of marketing without marketing or the most sophisticated form of marketing in the face of increasing consumer cynicism and general aversion to advertising hype. The book will be of interest to business leaders, marketers and employees of advertising agencies, as well as anyone interested in brands and branding Full Product DetailsAuthor: Dr ElvinPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 1.90cm , Length: 22.90cm Weight: 0.485kg ISBN: 9798359710596Pages: 364 Publication Date: 23 October 2022 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable ![]() The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |