Brand Admiration
Author:   Jason Boulanger
Publisher:   Createspace Independent Publishing Platform
ISBN:  

9781979676243


Pages:   276
Publication Date:   04 September 2017
Format:   Paperback
Availability:   Available To Order   Availability explained
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Brand Admiration


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Overview

The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building, strengthening and leveraging brand admiration.

Full Product Details

Author:   Jason Boulanger
Publisher:   Createspace Independent Publishing Platform
Imprint:   Createspace Independent Publishing Platform
Dimensions:   Width: 21.60cm , Height: 1.50cm , Length: 27.90cm
Weight:   0.644kg
ISBN:  

9781979676243


ISBN 10:   1979676240
Pages:   276
Publication Date:   04 September 2017
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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