Overview

Hack into the secret power of your brain Your brain . . . 100 billion neurons . . . 100 trillion connections . . . and you only command 5% of it. Now it's time to take back control! In Brainhack, creativity coach Neil Pavitt gives you tips and tricks to reprogram your brain, developing the skills and insights that can transform how you think, solve problems, and make decisions. This book will help you: learn to think smarter; become more focused; discover creative approaches to problem-solving; generate ideas with innovative techniques; and unlock your brain blocks.

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Neil Pavitt has over twenty-five years' experience as an award winning creative director and writer in advertising and television working for companies like Saatchi & Saatchi and Sky. He is the founder of Lightbulb Consultancy, who specialize in demystifying the creative process for clients such as Lloyds Bank, AstraZeneca, and Goldman Sachs. Mike Cooper is the pseudonym of a former financial executive. Under a different name his work has received wide recognition, including a Shamus Award, an International Thriller Writers Award nomination, and inclusion in Best American Mystery Stories. He lives in Boston.

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