Brain Bugs: How the Brain's Flaws Shape Our Lives

Author:   Dean Buonomano (UCLA) ,  William Hughes (Bath Spa University UK)
Publisher:   Blackstone Audiobooks
ISBN:  

9781455111282


Publication Date:   11 July 2011
Format:   Audio  Audio Format
Availability:   In Print   Availability explained
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Brain Bugs: How the Brain's Flaws Shape Our Lives


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Overview

"A lively, surprising tour of our mental glitches and how they arise With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far from perfect: our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these ""bugs"" in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function--and malfunction--in the digital, predator-free, information-saturated, special-effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses."

Full Product Details

Author:   Dean Buonomano (UCLA) ,  William Hughes (Bath Spa University UK)
Publisher:   Blackstone Audiobooks
Imprint:   Blackstone Audiobooks
Dimensions:   Width: 13.20cm , Height: 2.80cm , Length: 14.50cm
Weight:   0.249kg
ISBN:  

9781455111282


ISBN 10:   1455111287
Publication Date:   11 July 2011
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. He lives in Los Angeles. William Hughes is a professor of political science at Southern Oregon University in Ashland, Oregon. He received his doctorate in American politics from the University of California, Davis. He has done voice-over work for radio and film and is also an accomplished jazz guitarist.

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