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OverviewThe human brain may be the best piece of technology ever created, but it's far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain's inherent flaws but also gives us the tools to counteract them. Full Product DetailsAuthor: Dean Buonomano (UCLA)Publisher: WW Norton & Co Imprint: WW Norton & Co Dimensions: Width: 14.20cm , Height: 2.50cm , Length: 21.10cm Weight: 0.330kg ISBN: 9780393342222ISBN 10: 0393342220 Pages: 322 Publication Date: 06 August 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsIntriguing take on behavioral economics, marketing and human foibles. [An] intriguing take on behavioral economics, marketing and human foibles. Author InformationDean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. He lives in Los Angeles, California. Tab Content 6Author Website:Countries AvailableAll regions |
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