Overview
Boutique photography is all about choice and experience. In fact, far more than price, its style and quality that attracts perfect-fit clients to this type of studio. In this book, Mimika Cooney shows you how to make all the right decisions when building your business from targeted marketing, to stellar customer service, to image and product designs that will help you stand out from the crowd. Features: Understanding what women (and particularly moms-to-be) want and targeting your marketing efforts to reach them Capitalising on your business's strengths and rectifying your weaknesses Establishing a personal connection with your client Customizing your maternity, newborn, and children's portraits to meet the highest standards of quality and exceed your client's expectations How to become your own advertising agency Maximizing your on-line presence with tips for search engine organization, blogging, and social networking Branding your business for a consistent message that strikes a chord with your target demographic Generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more Designing a luxury customer service experience to ensure clients can't wait to return AUTHOR: Mimika Cooney is an international award-winning photographer who owns a home-based maternity and baby portrait studio. Born in South Africa, Mimika received her photographic training in England and is accredited licentiate by the British Institute of Professional Photographers and the Society of Wedding and Portrait Photographers. Mimika began her photography career as a wedding photographer and made the change to a primarily portrait based business to spend more time with her family. ILLUSTRATIONS: Colour photographs throughout *
Full Product Details
Author: Mimika Cooney
Publisher: Amherst Media
Imprint: Amherst Media
Dimensions:
Width: 18.80cm
, Height: 1.30cm
, Length: 25.30cm
Weight: 0.481kg
ISBN: 9781608952595
ISBN 10: 1608952592
Pages: 128
Publication Date: 01 October 2011
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
Cooney focuses particularly on Internet marketing. The guide includes tips for photographing babies, a production checklist, recommended reading and resources. --www.BookNews.com (December 2011)
Cooney focuses particularly on Internet marketing. The guide includes tips for photographing babies, a production checklist, recommended reading and resources. --www.BookNews.com (December 2011) In Boutique Baby Photography , you'll find the information you need to establish a boutique photography business that will stand out from the crowd. -- PSA Journal (September 2012)
""In ""Boutique Baby Photography"", you'll find the information you need to establish a boutique photography business that will stand out from the crowd."" --""PSA Journal"" (September 2012) ""Cooney focuses particularly on Internet marketing. The guide includes tips for photographing babies, a production checklist, recommended reading and resources."" --www.BookNews.com (December 2011)
Author Information
Mimika Cooney is an international award-winning photographer who has owned and run four photography businesses on three continents. She lives in Charlotte, North Carolina.
