Overview

The innovative format of this enhanced audio book series is designed to present information in a way that maximizes the viewer's experience and retention. Audio narration and a carefully timed progression of step-by-step photos demonstrate the principles of photography in an effective and seamless way that makes it easy for the viewer to understand and internalise the information. Designed to be a companion to the printed book or used as a stand-alone learning tool, each audio book presents highly visual information in the ideal medium. Acknowledging that there is much more to building a successful photography business than taking great pictures, this DVD shows how to build and run a thriving boutique baby photography studio. All aspects of the business end of a studio are explained, from designing an advertising campaign and planning a successful sales cycle to establishing effective operational and customer service processes. In addition to the back-office details, strategies for creating stunning images including working with emotional moms-to-be, nervous first-time parents, and finicky babies are clearly presented. The low-volume, high-dollar nature of a studio specialising in baby photography can be challenging, but this road map to success will keep photographers working with clients from the first pregnancy shot to the first day of school and beyond. 70 minute duration ILLUSTRATIONS: Over 200 photos

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9781608954919

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Mimika Cooney is an international award-winning photographer who has owned and run four photography businesses on three continents. She lives in Charlotte, North Carolina.

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