Overview

Once a beacon of postwar German innovation and prosperity, Borgward rose from the rubble of World War II to become the country's third-largest automaker-only to collapse suddenly and dramatically in 1961. From the engineering brilliance of the Borgward Isabella to the company's ambitious ventures into motorsport and international markets, Borgward symbolized both the resilience and the risks of Germany's Wirtschaftswunder. This meticulously researched narrative traces the full arc of Borgward's story: from Carl F. W. Borgward's early engineering ventures in Bremen, through the company's golden years of technical achievement, to the internal pressures and political intrigues that led to its downfall. The book also explores the brand's improbable 21st-century revival in China, its ill-fated foray into the SUV market, and its final closure in 2022. Combining industrial history, automotive innovation, and the human drama behind the rise and fall of an icon, Borgward: Germany's Lost Giant is a definitive account of one of the most fascinating names in motoring-a story of bold ambition, lasting legacy, and the enduring allure of a forgotten giant.

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9781923545342

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