|
|
|||
|
||||
OverviewBorderless Brands investigates what makes icons like Adidas, Ray-Ban, and De Beers resonate across every culture and continent. From three stripes on football fields to diamonds in wedding rituals, these brands achieved what few can-universal recognition. This book traces their strategies for expansion, adaptation, and cultural storytelling, showing how they transcended geography to become symbols of identity worldwide. It reveals the formula for global resonance: consistency, adaptability, and myth-making that turn products into timeless cultural artifacts. Full Product DetailsAuthor: Sofia MercerPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 0.80cm , Length: 22.90cm Weight: 0.195kg ISBN: 9798269920351Pages: 138 Publication Date: 15 October 2025 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
||||