Full Product Details
Author: Tom Osenton
Publisher: Bloomsbury Publishing Plc
Imprint: Praeger Publishers Inc
Dimensions:
Width: 15.50cm
, Height: 2.30cm
, Length: 23.50cm
Weight: 0.499kg
ISBN: 9780313356049
ISBN 10: 0313356041
Pages: 210
Publication Date: 30 April 2009
Recommended Age: From 7 to 17 years
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
<p> The leadership role of Baby Boomers in the current economic crisis is explored by Osenton (marketing, U. of New Hampshire), who states that as the elder generation these Americans need to preserve their legacy by returning the country to a pathway of growth. Written for general audiences (and Boomers in particular), this volume first examines the<p>repeating economic patterns that have caused such crises as the Great Depression and then provides a strategy for implementing the New New Deal. The author also discusses the need to address the budget deficit, healthcare, immigration, education and environmental issues for future generations. - <p>Reference & Research Book News
"The leadership role of Baby Boomers in the current economic crisis is explored by Osenton (marketing, U. of New Hampshire), who states that as the elder generation these Americans need to preserve their legacy by returning the country to a pathway of growth. Written for general audiences (and Boomers in particular), this volume first examines the repeating economic patterns that have caused such crises as the Great Depression and then provides a strategy for implementing the ""New New Deal."" The author also discusses the need to address the budget deficit, healthcare, immigration, education and environmental issues for future generations. * Reference & Research Book News *"
"""The leadership role of Baby Boomers in the current economic crisis is explored by Osenton (marketing, U. of New Hampshire), who states that as the elder generation these Americans need to preserve their legacy by returning the country to a pathway of growth. Written for general audiences (and Boomers in particular), this volume first examines the repeating economic patterns that have caused such crises as the Great Depression and then provides a strategy for implementing the “New New Deal.” The author also discusses the need to address the budget deficit, healthcare, immigration, education and environmental issues for future generations."" - Reference & Research Book News"
The leadership role of Baby Boomers in the current economic crisis is explored by Osenton (marketing, U. of New Hampshire), who states that as the elder generation these Americans need to preserve their legacy by returning the country to a pathway of growth. Written for general audiences (and Boomers in particular), this volume first examines the repeating economic patterns that have caused such crises as the Great Depression and then provides a strategy for implementing the New New Deal. The author also discusses the need to address the budget deficit, healthcare, immigration, education and environmental issues for future generations. - Reference & Research Book News
Author Information
Tom Osenton, is an adjunct professor of marketing at the University of New Hampshire's Whittemore School of Business and Economics. He is also a partner in Chicago-based market research and one-to-one marketing company Customer Share Group, Inc. Previously, he held senior-level positions at such companies as CapCities/ABC, VNU, and the Times-Mirror Company. He is the author of Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty, and The Death of Demand: Finding Growth in a Saturated Global Economy.
