Overview

Saturday morning TV shows... cereals, soft drinks and snack foods... cool cars and rock 'n' roll... Boomers will savor the memories with the new book, Boomer Brands: Iconic Brands that Shaped Our Childhood Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands. The ""Boomer Brands"" they knew and loved then, they remember to this day. This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares ""Boomer Brand Cameos"" of over fifty of the brands Boomers grew up with: Disney, Kellogg's Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant be read by Boomers, shared with Boomers, and savored for the memories! Contents Introduction: Boomer Brands and You View Tube (television brands) Bowled Over (cereal brands) Soda Pop-ular (soft drink brands) Snack Attack (snack food brands) Faster Foods (convenience food brands) Playtime (toy and game brands) The Dazzle of Disney (Disney brand) Lookin' Good, Feelin' Good (health and beauty brands) On the Road Again (car brands) Orange You Hungry? (Howard Johnson brand) Burgers Galore and More (fast food brands) Reelin' and Rockin' (rock 'n' roll brands) Politics and Protest (consciousness brands) Green Scene (environmental brands) Ten Boomer Era Brands with Lasting Legacies Birth of the Modern Brand Appendix: The Boomer Era, Year by Year Boomer Brands Index Trade Paperback, 192 pages, 55 black-and-white photos About the Author Barry Silverstein is a Boomer, freelance writer and retired direct marketing/brand marketing professional. He is the author of numerous non-fiction marketing and small business books, including Branding 123 and The Breakaway Brand. He also writes a blog for Boomers called ""Happily Rewired."" Silverstein resides with his wife in the Asheville, North Carolina area. About the Publisher GuideWords Publishing publishes books at the intersection of Boomers and business. Boomer Brands is the company's second book. Its first book, Let's Make Money, Honey: The Couple's Guide to Starting a Service Business, is designed to help couples succeed in starting and running a small service business. GuideWords Publishing Biltmore Lake, North Carolina 28715 www.guidewordspub.comguidewordspub@gmail.com

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Reviews

When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You'll find a lot of those Oh, yeah, I remember moments in Barry Silverstein's wonderful wander down Memory Lane. Try it, you'll like it. Ron Schon, Retired Advertising Agency Executive and OLLI Instructor, The History of Advertising Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane. Nancy Collamer, Career/Retirement Coach and Author, SecondAct Careers If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you'll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic. Anne Holmes, Boomer in Chief, National Association of Baby Boomer Women Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now. Richard Eisenberg, Managing Editor, Nextavenue.org For a delightful look at the products and mores that shaped the lives of the boomer generation, you can't do much better than Boomer Brands by Barry Silverstein. ... Boomer Brands is a quick read, and Barry Silverstein provides some marvelous anecdotes concerning his subject matter. ... If you're looking for some pleasant nostalgia, a fond look at a simpler time, and a good book to curl up with for a few hours, then you've found just that in Boomer Brands. I highly recommend it. 5 Star Review, Keith Julius, Readers' Favorite Boomer Brands is a sunny, nostalgic showcase of some of the beloved toys, foods, television shows, and consumer goods that formed such a huge part of that generation's youthful memories. ... The book provides a memory-filled history of how items were developed and strategically marketed, including the reasons why boomers have such a strong emotional attachment to their favorite brands. ... Boomer Brands is an informative and lighthearted peek back at the way Madison Avenue created a huge and enduring market for many iconic consumer products and social trends. 5 Star Review, Rachel Jagareski, Foreword Reviews

When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You'll find a lot of those Oh, yeah, I remember moments in Barry Silverstein's wonderful wander down Memory Lane. Try it, you'll like it. Ron Schon, Retired Advertising Agency Executive and OLLI Instructor, The History of Advertising Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane. Nancy Collamer, Career/Retirement Coach and Author, SecondAct Careers If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you'll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic. Anne Holmes, Boomer in Chief, National Association of Baby Boomer Women Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now. Richard Eisenberg, Managing Editor, Nextavenue.org

"When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You'll find a lot of those ""Oh, yeah, I remember"" moments in Barry Silverstein's wonderful wander down Memory Lane. ""Try it, you'll like it."" Ron Schon, Retired Advertising Agency Executive and OLLI Instructor, ""The History of Advertising"" Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane. Nancy Collamer, Career/Retirement Coach and Author, SecondAct Careers If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you'll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic. Anne Holmes, ""Boomer in Chief,"" National Association of Baby Boomer Women Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now. Richard Eisenberg, Managing Editor, Nextavenue.org For a delightful look at the products and mores that shaped the lives of the boomer generation, you can't do much better than Boomer Brands by Barry Silverstein. ... Boomer Brands is a quick read, and Barry Silverstein provides some marvelous anecdotes concerning his subject matter. ... If you're looking for some pleasant nostalgia, a fond look at a simpler time, and a good book to curl up with for a few hours, then you've found just that in Boomer Brands. I highly recommend it. 5 Star Review, Keith Julius, Readers' Favorite Boomer Brands is a sunny, nostalgic showcase of some of the beloved toys, foods, television shows, and consumer goods that formed such a huge part of that generation's youthful memories. ... The book provides a memory-filled history of how items were developed and strategically marketed, including the reasons why boomers have such a strong emotional attachment to their favorite brands. ... Boomer Brands is an informative and lighthearted peek back at the way Madison Avenue created a huge and enduring market for many iconic consumer products and social trends. 5 Star Review, Rachel Jagareski, Foreword Reviews A unique, entertaining, nostalgic, and impressively informative read from first page to last, Boomer Brands is an extraordinary and very highly recommended addition to both community and academic library collections. Midwest Book Reviews In 14 breezy but highly informative chapters, Silverstein covers various product categories that were popular during the Boomer childhood years... a delightful journey through a time that saw 'the birth of the modern brand.' Publishers Weekly"

Author Information

Barry Silverstein is a Boomer, freelance writer and retired direct marketing/brand marketing professional. He ran his own direct marketing agency for twenty years and worked for other leading marketing agencies and organizations during a forty year marketing career. Silverstein is the author of numerous non-fiction marketing and small business books, including Business-to-Business Internet Marketing (the first book on the subject), Internet Marketing for Technology Companies, and The Breakaway Brand. He teaches an online course, ""Big Brand Strategies for Small Brands."" He also writes a blog for Boomers called ""Happily Rewired."" Silverstein resides with his wife in the Asheville, North Carolina area. His website is www.barrysilverstein.com

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