Overview

Struggling to market your book without draining your wallet-or your spirit? You're not alone. Many indie and self-published authors face the same challenge: limited resources, endless advice, and the pressure to ""do it all"" online. The result is often confusion, overwhelm, and stalled sales. Book Marketing on a Budget - Simple Steps for New Authors offers a practical, no-fluff roadmap for writers who want real results without expensive ad campaigns. This step-by-step guide shows you how to use free and low-cost strategies to build visibility, grow readership, and create steady sales momentum. Inside, you'll learn how to: -Develop a simple, sustainable marketing plan -Reach libraries, local media, and community venues -Leverage podcast guesting and relationship-building -Strengthen your Amazon presence -Build a professional platform without costly tools -Track what works and refine your efforts over time Drawing from his own experience as a self-published author who successfully placed books in libraries and community venues, Kevin Hall shares practical strategies that are realistic, repeatable, and built for long-term growth. Bonus features include appendices featuring a Podcast Piggybacking Checklist and a First Month Marketing Action Plan for New Authors-so you can take immediate, structured action. This book gives you the tools to begin today and watch consistent, practical effort turn into meaningful results. It's time to reduce the confusion, increase confidence, and see your book gain the visibility it deserves.

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Reviews

Useful, actionable tips, especially podcast piggybacking and doing 1 outreach per week. Nice interview, thanks to both you and Kevin. There are some good tips in here that you can act on immediately. I appreciate that this doesn't feel like I am just being sold another shovel. I also appreciate the alternatives to podcasts, as I just don't ever see myself taking that step. Such great tips, strategies and advice! I will implement many of these suggestions (not all at once so it is focused effort, not diluted). Kevin, I look forward to your book coming out next month. Michelle, thanks for highlighting Kevin and his advice, especially to new authors. Very helpful and exactly what I needed right now! Thanks, Kevin, for inviting me to read your ARC on Book Marketing on a Budget! I've already put some of your thoughts into practice... I also signed up for one of the podcasts' emails and tried out a couple of the news-related pitch sites.

Author Information

Kevin Hall is an author, speaker, and marketing educator who helps new writers build book sales without large advertising budgets. After a 40+ year career in the private sector-earning a U.S. patent, authoring industry white papers, receiving multiple professional awards, and being profiled in Fortune-he transitioned into independent publishing.He published his first two memoir/history books in 2022, inspired by his grandchildren's persistent question: ""What was it like when you were a kid, Grandpa?"" Navigating the realities of self-publishing firsthand, Kevin focused on practical, low-cost marketing strategies that generate visibility and sustained sales momentum.Through podcast appearances and presentations to online writing communities, he now shares clear, experience-based guidance designed specifically for self-published and first-time authors. His work emphasizes connection, credibility, and consistency-helping writers replace confusion with simple, repeatable steps that produce measurable results.

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