Overview

When writing a novel, there are few selling tools as important as a solidly written book blurb. Sure, the cover design creates intrigue. But, if you have caught a potential reader's attention, the blurb is what will sell your book-and convert readers. When defining a blurb it's important to distinguish between a description blurb that you write for the back cover of your book and a review blurb . This book will dispel blurb myths, and explain effective tactics. Finally, it'll deconstruct great blurbs so you see their moving parts. Enter the cutting-edge world of advanced blurbs and learn: -The neuroscience behind persuasion -The bad advice that's killing your sales -Copywriting super-hooks other than teasers -How blurbs really work

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