Overview

Unique insights from pioneers of Google's Startup Accelerator on why building teams is harder than building tech--and a proven way to develop a strong, resilient and effective team. Most startups fail not because of a bad product, poor timing, or mismanaged cash, but because of people problems: conflicts over strategy, decision-making, and team culture. Even the smartest entrepreneurs have been derailed by these soft problems: How do you fire a loyal friend who's not up to par? How do you motivate your team to give their all? What happens when egos and emotions overpower facts and reason? The soft stuff can be shockingly hard. Martin Gonzalez and Josh Yellin outline the common traps startup teams fall into, and share their powerful one-day workshop that helps teams escape those traps. The unique process of The Bonfire Moment brings colleagues together for a full day of facing hard truths, noticing hidden dynamics, and gearing up for the intense challenges of startup life. When the constant hustle feels overwhelming, a team's Bonfire Moment pulls them out of the day-to-day intensity to reflect and reboot. The Bonfire Moment has proven effective with hundreds of teams of all sizes around the world--from the smallest startups to large organizations--significantly improving their cohesion, focus and effectiveness. Now this book will teach leaders the principles behind The Bonfire Moment and how to run the workshop on their own. It's ideal for anyone who needs a committed and resilient team to achieve big goals.

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Josh Yellin cofounded Google's first Startup Accelerator and spearheaded its growth, reaching founders in seventy countries. Along with Martin, he cofounded Google's Effective Founders Project. Josh recently spent four years as the Chief of Staff at Google Brain, and is presently an organizational leader at Google DeepMind. Josh studied biology at the University of Illinois and business at the Wharton School. Josh Yellin cofounded Google's first Startup Accelerator and spearheaded its growth, reaching founders in seventy countries. Along with Martin, he cofounded Google's Effective Founders Project. Josh recently spent four years as the Chief of Staff at Google Brain, and is presently an organizational leader at Google DeepMind. Josh studied biology at the University of Illinois and business at the Wharton School. A student of neuroscience and speech pathology, Sean Patrick Hopkins has translated his understanding of human behavior and vocal performance into a career in storytelling. His classical training and versatility with dialects has helped to create distinct and varied characters across many genres. In addition to narrating over 100 audiobooks, he has been seen and heard on film, television, video games, and stages in New York City and across the country. When not in the booth, you can find him buried in genealogy research, out exploring our National Parks, and raising an amazing daughter alongside his wife, fellow narrator Patricia Santomasso.

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