Bold: How to be Brave in Business and Win
Awards:   Winner of CIM Management Book of the Year 2012 (UK) Winner of CMI Management Book of the Year: E-Book Category 2012 Winner of CMI Management Book of the Year: E-Book Category 2012.
Author:   Shaun Smith ,  Andy Milligan
Publisher:   Kogan Page Ltd
ISBN:  

9780749463441


Pages:   336
Publication Date:   03 April 2011
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $71.15 Quantity:  
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Bold: How to be Brave in Business and Win


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Awards

  • Winner of CIM Management Book of the Year 2012 (UK)
  • Winner of CMI Management Book of the Year: E-Book Category 2012
  • Winner of CMI Management Book of the Year: E-Book Category 2012.

Overview

Full Product Details

Author:   Shaun Smith ,  Andy Milligan
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 16.00cm , Height: 1.50cm , Length: 23.50cm
Weight:   0.572kg
ISBN:  

9780749463441


ISBN 10:   0749463449
Pages:   336
Publication Date:   03 April 2011
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter - 00: Introduction; Chapter - 01: Virgin Galactic; Chapter - 02: O2; Chapter - 03: AirAsia X; Chapter - 04: Chilli Beans; Chapter - 05: Six Senses Resorts and Spas; Chapter - 06: Burberry; Chapter - 07: BBH; Chapter - 08: The Geek Squad; Chapter - 09: Zappos.com; Chapter - 10: Umpqua Bank; Chapter - 11: TNT Express; Chapter - 12: JCB; Chapter - 13: innocent; Chapter - 14: WWF; Chapter - 15: How to be bold: practices, principles and people; Chapter - 16: Bold practice survey

Reviews

Smith and Milligan have written a masterful blueprint for success using a combination of courageous examples coupled with powerful insights. A must read. - Chip R. Bell, co-author of Take Their Breath Away


Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way. Richard Reed, Co-founder of innocent drinks Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for today's generation, in this digitally disruptive age. Angela Ahrendts, CEO Burberry Fortune favours the brave. This book can show you the way. Ronan Dunne, CEO, Telefonica O2 UK Ltd


Author Information

Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask the Expert programme and is the co-author of On Purpose (published by Kogan Page). Andy Milligan has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. He appears regularly in the media to comment on brand issues, is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page).

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