Overview
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues - attracting funding and customers by focusing on specific needs. But where and how do you start? Drawing on the authors' many decades of experience in marketing and as librarians and trustees, """"Blueprint for Your Library Marketing Plan"""" offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: lay the groundwork through strategic planning and data collection; write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library; use marketing planning to create and position new and existing services and programs; and implement and track the plan then evaluate results. Reproducible forms and worksheets, Quick Start Tips, strategies, and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide.
Full Product Details
Author: Patricia H. Fisher ,
Marseille M. Pride
Publisher: American Library Association
Imprint: ALA Editions
Dimensions:
Width: 21.20cm
, Height: 0.80cm
, Length: 27.60cm
Weight: 0.358kg
ISBN: 9780838909096
ISBN 10: 0838909094
Pages: 152
Publication Date: 30 January 2009
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: In Print
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Reviews
Marketing is about bringing them in and bringing them back...[It's] a stance and an attitude that focuses on meeting the needs of users...Marketing is not separate from good practice. It is good practice. --Patricia H. Fisher and Marseille M. Pride from the Introduction
""Marketing is about bringing them in and bringing them back...[It's] a stance and an attitude that focuses on meeting the needs of users...Marketing is not separate from good practice. It is good practice."" --Patricia H. Fisher and Marseille M. Pride from the Introduction""
"""Marketing is about bringing them in and bringing them back...[It's] a stance and an attitude that focuses on meeting the needs of users...Marketing is not separate from good practice. It is good practice."" --Patricia H. Fisher and Marseille M. Pride from the Introduction"""
Author Information
Patricia H. Fisher, an independent marketing and PR consultant, enjoyed 15 years as product manager with Verizon Communications. She has served in leadership and trustee positions for Baltimore County Public Library, Maryland Library Association, ALTA, and ALA. She is currently working toward her MLS at the College of Information Studies at the University of Maryland. Marseille M. Pride is library director at Washington Bible College/Capital Bible Seminary. Formerly Public Library Consultant with the Maryland State Department of Education, she has been a consultant to nonprofit organizations and served as college and university reference librarian. She earned her MLS from the University of Maryland. Ellen G. Miller, MSLS, assisted on the project. Currently president of her own consulting firm, she has been a library staff member, Trustee and Friend of the Library. She was founding president of the Kansas Library Trustee Association and served on the board of ALTA.
