Overview

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating ""blue oceans""--untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: ""Help! My Ocean Is Turning Red""; updates on all cases and examples in the book; and two new chapters and an expanded third one--""Alignment, Renewal, and Red Ocean Traps""--that address some of the most pressing questions readers have asked over the years.

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Author Information

Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world's top business schools. She is also codirector of the INSEAD Blue Ocean Strategy Institute. She cofounded the Blue Ocean Global Network with W. Chan Kim. Her books include the bestsellers Blue Ocean Shift and Blue Ocean Strategy (both cowritten with W. Chan Kim). W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD business school and codirector of the INSEAD Blue Ocean Strategy Institute. Kim is coauthor, with Renee Mauborgne, of the bestselling books Blue Ocean Strategy and Blue Ocean Shift. He also cofounded the Blue Ocean Global Network with Renee Mauborgne. Roger Wayne hails from small-town Minnesota. He served in the Air Force as a broadcast journalist in South Korea. After doing plays in early college he earned an acting scholarship and obtained his BA in communications and journalism. He worked as an actor for two years in Minneapolis and then moved to NYC, where he continues to work in TV, film, theater, and voice-over. He has recorded for video games, animation, and commercials, and he loves making books come to life. Roger lives in New York City. You can see what he's up to at rogerwayne.com.

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