Blue Ocean Strategy
Author:   Andreas Mebert ,  Stephanie Lowe
Publisher:   Macat International Limited
ISBN:  

9781912302130


Pages:   112
Publication Date:   15 July 2017
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Blue Ocean Strategy


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Full Product Details

Author:   Andreas Mebert ,  Stephanie Lowe
Publisher:   Macat International Limited
Imprint:   Macat International Limited
Weight:   0.249kg
ISBN:  

9781912302130


ISBN 10:   1912302136
Pages:   112
Publication Date:   15 July 2017
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Ways In to the Text Who are W. Chan Kim and Renée Mauborgne? What does Blue Ocean Strategy Say? Why does Blue Ocean Strategy Matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited

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Author Information

Dr Andreas Mebert holds a PhD in business administration from the University of Manchester. Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.

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