An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space
Author:   Andreas Mebert ,  Stephanie Lowe
Publisher:   Macat International Limited
ISBN:  

9781912128426


Pages:   112
Publication Date:   15 July 2017
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space


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Author:   Andreas Mebert ,  Stephanie Lowe
Publisher:   Macat International Limited
Imprint:   Macat International Limited
Weight:   0.120kg
ISBN:  

9781912128426


ISBN 10:   191212842
Pages:   112
Publication Date:   15 July 2017
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Dr Andreas Mebert holds a PhD in business administration from the University of Manchester. Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.

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