Overview

To survive and thrive in business today, you have to invest in content marketing. The book will help you hit the ground running, make the right moves, see real ROI, and use content marketing to take your business to the next level. This book will help you understand how to master content marketing, direct marketing, customer engagement, blogging for business, and brand awareness. In it, the authors don't just write about the benefits and value of content marketing, direct marketing, and other marketing channels. They also reveal the actual strategies, processes, best practices, tips, and tools that they've both personally used (and continue to use) to help hundreds of companies boost web traffic, brand awareness, and conversions.

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