Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog

Author:   Charlie White ,  John Biggs
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9780415737142


Pages:   184
Publication Date:   28 April 2014
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog


Overview

Full Product Details

Author:   Charlie White ,  John Biggs
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Dimensions:   Width: 21.00cm , Height: 1.50cm , Length: 28.00cm
Weight:   0.660kg
ISBN:  

9780415737142


ISBN 10:   0415737141
Pages:   184
Publication Date:   28 April 2014
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 The Niche What’s Your Name, Private? What the Heck Is Blogging? What Is a Blogger? NEW Blogging And The Mainstream Media The Four Questions The Two Rules Chapter 2 Getting Started Basic HTML for Bloggers NEW Basic CSS For Bloggers Pick a Domain NEW Ready-made Platforms - Add new platforms here How Do I Pick a Platform? NEW Why Themes Are Important NEW Buying Themes Should You Hire a Web Designer? Tools of the Trade. 42 Chapter 3 Target Practice The 1,000 Words Rule Enhance Your Writing by Reading The Bloggers Duffel Bag: Essential Skills for Getting Through the Day Blog Photography Tips Videography NEW Mobile Photos And Video NEW Podcasting Chapter 4 Hello, World Introducing Yourself Producing Intro Posts Writing Your Contact Page NEW Gaining A Social Media Presence NEW Dangers Of Social Media NEW Three Rules For Spreading The Word NEW To Microblog Or Not To Microblog Chapter 5 How to Write a Blog Post Types of Posts Deadly Headline Kills 200,000 Innocent Readers To Capitalize or Not Capitalize. 106 Use Perfect Grammar or Your Credibility Is Shot. 107 Top Five Grammar Goofs The Finer Points Blogging Traps Graphics and How to Use Them When Should You Post? Snark and the Single Blogger Post Length Being a Better Blogger NEW Sourcing NEW Writing So Someone Will Read You Chapter 6 What to Write About Need to Know How to Decide What Matters to Your Readers. 81 Finding News NEW RSS Readers NEW Twitter NEW LinkedIn NEW Google Plus More Sources: Press Releases from PR People Conferences/Trade Shows Dinners & Events Tipsters Dealing with PR People Review Units How to Snag Review Units Review It or Not—Pan It or Skip It? Should I Return Review Units? Ten Questions to Ask Before Posting Chapter 7 Mob Rule, Inciting a Riot, and Freedom of Speech You’re in Control Dealing with the Angry Mob Understanding Spam NEW Which Comment Platform To Use? Rewarding Loyal Fans NEW Should You Turn Off Comments? Chapter 8 Building Traffic, Making Money and Measuring Success SEO for Bloggers Off-Page The SEO Bottom Line Social Media Sharing Contests Measuring Success How To Make Money Chapter 9 Blogging Ethics Libel and Slander Shield Law Mr(s). Cellophane Junket Junkies Free Stuff Caught in a Trap Leaks and Trust Stand Up Straight, Private NEW Be Nice Or Be Right NEW Blogging's Golden Rule NEW Chapter 10 The Perks Of Being A Blogger NEW The Job Hunt NEW Networking NEW Building A Brand NEW Changing Careers NEW Spreading The Word Chapter 11 Building an Empire Knowing When to Call in Reserves How to Be a Blogger Boss How to Find Bloggers NEW Networking For Bloggers Firing Paying Bloggers Group Blogging Workflow Story Tips Via Email Communicate! Joining a Blogging Team Be Careful What You Wish For Appendix A Tips and Tricks of the Trade

Reviews

Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it's written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging. - David Indish, Red Star Web Development Charlie White and John Biggs are powerhouses when it comes to running successful blogs. ã Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp. ã An invaluable reference for anyone! - Stephen Schleicher, Executive Producer, MajorSpoilers.com John Biggs' blogging experience and his understanding of the social media environment is exceptional, and we've taken a lot of leads from him in the way we've developed our own media approaches for Raspberry Pi over the last few years. It's great to have his and Charlie's expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you're confused about what best practice is in what's fast becoming a business essential, you absolutely need to read this book. Liz and Eben Upton, Raspberry Pi Foundation Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you.ã Rob Mullins, Raspberry Pi Foundation


Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it's written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging. - David Indish, Red Star Web Development Charlie White and John Biggs are powerhouses when it comes to running successful blogs. Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp. An invaluable reference for anyone! - Stephen Schleicher, Executive Producer, MajorSpoilers.com John Biggs' blogging experience and his understanding of the social media environment is exceptional, and we've taken a lot of leads from him in the way we've developed our own media approaches for Raspberry Pi over the last few years. It's great to have his and Charlie's expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you're confused about what best practice is in what's fast becoming a business essential, you absolutely need to read this book. Liz and Eben Upton, Raspberry Pi Foundation Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you. Rob Mullins, Raspberry Pi Foundation


Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it's written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging. - David Indish, Red Star Web Development Charlie White and John Biggs are powerhouses when it comes to running successful blogs. Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp. An invaluable reference for anyone! - Stephen Schleicher, Executive Producer, MajorSpoilers.com John Biggs' blogging experience and his understanding of the social media environment is exceptional, and we've taken a lot of leads from him in the way we've developed our own media approaches for Raspberry Pi over the last few years. It's great to have his and Charlie's expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you're confused about what best practice is in what's fast becoming a business essential, you absolutely need to read this book. Liz and Eben Upton, Raspberry Pi Foundation Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you. Rob Mullins, Raspberry Pi Foundation


Author Information

Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS John Biggs?writes about technology for the?46 million page-view-per-month website?TechCrunch. He was former editor of Gawker Media's?Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book,?Black Hat: Misfits, Criminals, and Scammers in the Internet Age.

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