Overview

""From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs -- -- or """"blogs"""" -- are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to: * Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information * Manage the legal and business exposure associated with corporate blogs * Respond swiftly and effectively to blog assaults against the company -- and much more. The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool.""

Full Product Details

Author:   Nancy Flynn
Publisher:   Amacom
Imprint:   Amacom
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.90cm
Weight:   0.200kg
ISBN:  

9780814473559

ISBN 10:   0814473555
Pages:   224
Publication Date:   16 August 2006
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock  
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

""Part 1 The Case for Strategic Blog Management 1 Chapter 1 Why Blog Rules? 3 Chapter 2 Blogs Pose Unprecedented Risks to Business 13 Chapter 3 Start with a Clear Objective: Why Blog? 20 Chapter 4 Proceed with Caution: Self-Assessment for Would-Be Business Bloggers 26 Part 2 Legal Risks and Regulatory Rules in the Blogosphere: Why Every Employer Must Establish Blog Policies and Procedures 37 Chapter 5 Treat Blog Posts as Business Records 39 Chapter 6 Blogs Create Million-Dollar (Sometimes Billion-Dollar) Legal Headaches for Employers 47 Chapter 7 Shhh! Blogs Put Trade Secrets and Confidential Information at Risk 54 Chapter 8 Blog Best Practices for Public Companies and Regulated Firms 58 Part 3 Designing and Implementing Effective Blog Rules and Policies 65 Chapter 9 Use Written Blog Rules and Policy to Control Content, Maximize Compliance, and Reduce Liabilities 67 Chapter 10 Communication Is Key to Compliance: Train, Train, and Train Some More 77 Part 4 The Blog Is All About Content 83 Chapter 11 Content Can Make -- or Break -- Your Blog and Your Business 85 Chapter 12 Managing and Editing Writers' Posts and Readers' Comments 91 Chapter 13 Blog Etiquette, or Netiquette: Twelve Tips to Help Maximize Civil Discourse 96 Chapter 14 Battling Comment Spam and Splog 103 Part 5 Blog Backlash: Employers Fight Back with Lawsuits and Pink Slips 109 Chapter 15 Employee-Bloggers Beware 1: Blogging Can Get You Fired! 111 Chapter 16 Employee-Bloggers Beware 2: Blogging Can Get You Sued! 116 Chapter 17 How to Blog Without Getting Fired: Eight Tips for Bloggers Who Want to Keep Their Jobs and Stay out of Court 120 Part 6 Public Relations in the Blogosphere: Telling Your Story, Recruiting Customer Evangelists, Positioning CEO Bloggers 125 Chapter 18 The Rules of Engagement Have Changed: Blogs Make It Harder to Control Your Message and Your Brand 127 Chapter 19 Spreading the Word and Selling the Brand Through Customer Evangelists and Brand Bloggers 133 Chapter 20 Positioning the CEO-Blogger as Opinion Leader 139 Part 7 Managing Your Reputation in the Blogosphere 149 Chapter 21 You've Been Blogged: How to Prepare for -- and Respond to -- An Attack in the Blogosphere 151 Chapter 22 Best Practices Help Keep Blogstorms at Bay 158 Part 8 Putting Business Blogs to Work: IBM and Edelman Share Blog Secrets, Strategies, and Success Stories 163 Chapter 23 Q&A with IBM: Blog Central Keeps IBM Employees at the Forefront of Technology 165 Chapter 24 IBM Blogging Policy and Guidelines 171 Chapter 25 Q&A with Edelman 179 Chapter 26 Edelman's Principles and Code of Conduct: Maintaining a Weblog 184 Appendix A: Thirty-Six Blog Rules: Best Practices to Keep You out of Court with Your Corporate Reputation Intact 187 Appendix B: Sample Blog Policies 191 Notes 199 Glossary of Blog Legal and Technical Terms 215 Index 221 About the Author 227""

Reviews

<p> &#8220;This book is a must-read for any manager of blogs who wants an overview of important policy and legal issues.&#8221; <p> - Choice

<p> . .. an essential guide....In a world where technology outpaces us all, this very tactile book will come in handy. <p> - Niche Magazine <p>

Author Information

Nancy Flynn is founder and executive director of The ePolicy Institute™, a leading source of e-mail-related products and services. She is regularly quoted in major media including The Chicago Tribune, The New York Times, The Los Angeles Times, USA Today, NPR and CNN

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