Overview

SALES HANDLE: Learn basic electronics by making three fun and furry blinking creatures! KEY SELLING POINTS: 1. HOW WILL THIS TITLE BE DISTINCTIVE: * Electronics meets crafts! Put together a keepsake blinkybug while learning about science. * Step-by-step instructions are illustrated in a comic book style, a unique and compelling look in the book-plus market. * A great holiday gift that parents and kids can enjoy doing together. * Can be marketed with other kits in the same format. 2.SPEAK TO THE EXISTING TREND/DEFINE CONSUMER: * This kit appeals to boys without excluding girls. * This kit also has crossover adult appeal. 3. QUANTIFY VALUE: * Everything you need to design and built three blinkybugs with LED eyes and antennas: includes 3 batteries, 8 LEDs, 1 guitar wire, 4 copper tubes, 8 glue dots, 2' x 3' conductive adhesive foil. 3 big pom poms, 15 small pom poms, 4 inches white feather, 3 pipe cleaners, all for just $19.99! 4. RELEVANT SALES COMPARISONS OR SALES INFO: * A lot of the 'built-it,' science-related book-plus competition has solid sales, and the graphic novel component helps to make the science components more commercial.

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9780811871402

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NAME: Ken Murphy LOCATION: San Francisco TRAVEL AVAILABILITY/PROMOTABILITY: Maybe he can use his connections at KQED to promote the book? BIO: Ken Murphy is an electronics genius and product developer who markets his kits at Maker Faires and sells them on the Maker Faire web site, as well as on his own web site, www.blinkybug.com. He works at KQED in San Francisco.

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