Overview

"What's really going into commercial dog food? The answer is horrifying.Big Kibble is big business: $75 billion globally. A handful of multinational corporations dominate the industry and together own as many as 80% of all brands. This comes as a surprise to most people, but what's even more shocking is how lax the regulations and guidelines are around these products. The guidelines?or lack thereof?for pet food allow producers to include ever-cheaper ingredients and create ever-larger earnings. For example, ""legal"" ingredients in kibble include poultry feces, sawdust, expired food, and diseased meat, among other horrors. Many vets still don't know that kibble is not the best food for dogs because Big Kibble funds nutrition research. So far, these corporations have been able to cut corners and still market and promote feed-grade food as if it were healthful and beneficial?until now.Just as you are what you eat, so is your dog. Once you stop feeding your dog the junk that's in kibble or cans, you have taken the first steps to improve your dog's health, behavior, and happiness.You know the unsavory side of Big Tobacco and Big Pharma. Now Shawn Buckley, Dr. Oscar Chavez, and Wendy Paris explain all you need to know about unsavory Big Kibble?and offer a brighter path forward for you and your pet."

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9781662043772

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Shawn Buckley is an entrepreneur and founder of a better option for dog food that benefits dogs instead of hurting them. He considers himself a disrupter in the dog-food industry. Dr. Oscar Chavez is a professor in clinical pet nutrition and helped to create a category of dog food made with only USDA/human-grade ingredients, fit for human consumption. Susie Berneis is a versatile voiceover artist with numerous narration credits to her name. She has an ear for dialect and a love for the process of developing characters, which has been cultivated through her twenty-plus years of experience as a community and regional stage actress. Based in Ann Arbor (home of the University of Michigan, where she received her BA in English and theatre), she now takes great joy in playing all the characters she encounters in her narration.

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