Overview
Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries. In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice. The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.
Full Product Details
Author: Finn Frandsen (Aarhus University, Denmark) ,
Winni Johansen (Aarhus University, Denmark) ,
Ralph Tench (Leeds Beckett University, UK) ,
Stefania Romenti (IULM University, Italy)
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Volume: 4
Weight: 0.496kg
ISBN: 9781838675080
ISBN 10: 1838675086
Pages: 216
Publication Date: 03 October 2019
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
From a September 2018 international congress of researchers in public relations and corporate communications, held in Aarhus, Denmark, 12 selected papers think outside the box about research in the field. The topics include when data is the issue: reconceptualizing public relations for the platform economy, engaging millennials in the energy transition, the visual turn: corporate identity as an alternative public relations tool, strategic communication beyond organizational purposes: lessons learned from organized religion, the big idea of employees as strategic communicators in public relations, and four news media roles shaping agenda-building processes. -- Copyright 2019 * Portland, OR *
Author Information
Finn Frandsen is a Professor of Corporate Communication at Aarhus University, Denmark. His primary research interests are organizational crisis management and crisis communication, meta-organizations, stakeholders, intermediaries, and communicative institutionalism. Winni Johansen is a Professor of Corporate Communication at Aarhus University, Denmark. Her research interests include crisis management and communication, social media, communication consulting, environmental communication and the institutionalization of strategic communication in private and public organizations. Ralph Tench is Director of Research for Leeds Business School at Leeds Beckett University, UK and President (2017-2020) of the European Public Relations Research and Education Association (EUPRERA). His research involves funded projects from the private sector, EU, Public Health England, NHS and research councils. Stefania Romenti is Associate Professor and Chair in Strategic Communication at Università IULM, Italy and Adjunct Professor of Communication Measurement at IE Business School, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.
