Overview

Big Ideas for Small Retailers is a bible for those thinking about establishing their own retail business or in their early years of trading. Too many people set out to run a retail business without fully appreciating the 'foundation stones' that initially need to be firmly established. This excellent book will help guide the inexperienced retailer through the myriad challenges that he or she will face prior to running a profitable business. The book will be a source of inspiration to retailers - particularly those in small to medium sized outfits - as it offers a number of quick-fix ideas combined with some genuine money-saving tips. There are no back-to-school pages of flowcharts and complex equations, no legal jargon or unnecessary padding, and no patronizing advice. Major topics covered include the company image, finance, buying stock, EPOS systems, trade associations, winning customers, market intelligence, competitors, background music, store security, returns policy, sales staff, the psychology of selling, using the internet, e-commerce sites, empty stores and much more. The book contains a great deal of information that is not readily or usually available to retailers in this fashion, being based on the author's extensive experiences and knowledge derived from working in both retailing and banking.

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9781934747117

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