Overview
Is online video and television service is to be affective in predicting technology adoption to influence consumption behavior choice? It seems online video and television and online e-ticket travel package service which are similar to behavioral economy analysis. Such as the online entertainment consumer who can use computer to watch online video and television in anywhere, e.g. library, at home etc. places. Even some online video and television service can provide free charge to let any entertainment consumer to watch any time from internet. So, who will feel no any expense. Online e-ticket buying service can let the travel consumer use whose computer to compare any airline companies' e-tickets prices and travel date and time schedule and travel destination from internet at home conveniently. So, who does not need to spend transportation cost or driver whose car to to to the travel agent or airline to buy paper airline ticket. Hence, both online video and television rent service and e-airline ticket consumption services can help consumers spend less time and expense to make consumption decision at home in short time. It is a popular online consumption behavioral economy model.Nowadays, online video and television services have become one of the most promising activities in terms of advertising revenue. E-Marketer has estimated that online video or television advertising will soar at 56% to 70% in the next five years (Halleman, 2008). To predict user acceptance of online video and television services. Despite a digital growth in online video and television to service over the span of a few years. What factors can influence consumers to choose to buy the product after who watch online video and television advertising? Some psychological experiments shows a greater influence of perceived behavioral control on intention to use this type of services. The effects of attitude toward use and subjective norm were positive, but more moderate. The lesser effect of attitude towards use may be explained by the evidence benefits of watching videos online. However, search recent consumer studies have confirmed that watching online videos and televisions has become one of the favorite online activities for internet users (Hallerman 2008. Mulligan et al. 2008).
Full Product Details
Author: Johnny Ch Lok
Publisher: Independently Published
Imprint: Independently Published
Dimensions:
Width: 20.30cm
, Height: 3.30cm
, Length: 25.40cm
Weight: 1.243kg
ISBN: 9781726762953
ISBN 10: 1726762955
Pages: 636
Publication Date: 05 October 2018
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Temporarily unavailable
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
