Overview

Full Product Details

9781138593060

Table of Contents

Reviews

Digitization affect all companies. One of the biggest challenge for business executives is to apply the technical capabilities of Big Data into a daily business. With its management perspective, its structured model and several interesting case studies, this book provides very good support for managers in how to use Big Data in their business development. - Mats Abrahamsson, Professor, Linkoeping University, Sweden Big Data for Managers does a great job introducing analytics concepts for an audience that rapidly needs to understand how big data can both transform their business but also make it irrelevant, fast. - Dr. Christopher Ahlberg, CEO Recorded Future and Chairman Hult International Business School A well written book, with a good structure. The contents are well laid out, making it very easy for someone to refer to a certain point.ã Meets the requirements of the target audience; professionals can learn how to harness the power of big data, starting from the history.ã The case studies are valuable - puts big data knowledge learnt throughout the book into application. There is a range of companies, and each case study focuses on a certain efficiency big data usage has brought about, with a clear structure of background, opportunities, methods and results. - Manojã Gupta, Vice President, HCL Technologies, UK This book provides business perspective on how to on-board real life use cases in organization where real challenge has been to prove value first when it comes to deploy/adopt Big Data methods. Proven use cases from different industries will help business managers, charting clear path towards data driven work culture in their organizations. - Mahendra K Upadhyay, Head of Data & Technology, Mindshare India. Big data comes with intricacy. Authors have done an inimitable job to expound it without convolution and with lot of examples. It is a great avail for the Big data manager to understand and plan the data analytics strategy. In data driven era it is an excellent overview everything that you must ken about Big data analytics. - Amit Chandak, CTO, Progen Business Solution (BI), India.

Digitization affects all companies. One of the biggest challenges for business executives is to apply the technical capabilities of Big Data into daily business. With its management perspective, its structured model and several interesting case studies, this book provides very good support for managers in how to use Big Data in their business development. Mats Abrahamsson, Professor, Linkoeping University, Sweden Big Data for Managers does a great job of introducing analytics concepts for an audience that rapidly needs to understand how big data can both transform their business but, equally, make it irrelevant, fast. Christopher Ahlberg, CEO Recorded Future and Chairman Hult International Business School A well written book, with a good structure. The contents are well laid out, making it very easy for someone to refer to a certain point. The case studies are valuable - puts big data knowledge into application. There is a range of companies, and each case study focuses on a certain efficiency big data usage has brought about, with a clear structure of background, opportunities, methods and results. Manoj Gupta, Vice President, HCL Technologies, UK Proven use cases from different industries will help business managers, charting clear path towards data driven work culture in their organizations. Mahendra K Upadhyay, Head of Data & Technology, Mindshare India. In a data-driven era, this book is an excellent overview everything that you must know about big data analytics. Amit Chandak, CTO, Progen Business Solution (BI), India.

Author Information

Atal Malviya is CEO at Spark10 and Adjunct Faculty at Ashridge Executive Education at Hult International Business School, UK. He serves on the boards of many public and private companies. A passionate innovator, he writes and speaks about Entrepreneurship, Start-up Investing, Creating Value, Big Data, Blockchain, Machine Learning and Artificial Intelligence. Atal has an MBA from Ashridge Business School and MS Computer Science from India. Dr Mike Malmgren is Associate Professor at Ashridge Executive Education at Hult International Business School, UK and at Linköping University, Sweden. His interest is strategy innovation and how companies can create value. In addition, Mike has extensive experience as Managing Director for several technology companies in Sweden, the US, Australia and the UK.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available