Overview

"From the author of the bestselling ""Competing on Analytics"" How to make big data work for your company. We know companies are awash in data; and we know mining and using this data in the right way can turn a mediocre company into a winning one. So how, as a leader, do you make that happen? In Big Data at Work, Tom Davenport gives managers a concise, nontechnical overview of big data and explains how to exploit the new opportunities it creates. He describes how big and small companies in a variety of industries are already achieving this potential, and he shares a new framework for developing a strategy that managers can put to immediate use. Cutting through the hype to surface only the information leaders need in order to apply this critical information to their own businesses, Davenport provides a much-needed guide through the data stream."

Full Product Details

9781422168165

Table of Contents

Reviews

It's a required reading for managers that need a straightforward, hype-free introduction to big data, a clear and clarifying signal in the incredible noise around the confusing and mislabeled term. -- Forbes Davenport has written a thought-provoking book about a current topic that is becoming more important to business and individuals every day. Summed up: Highly recommended. -- Choice magazine The book covers all aspects of the issue, from what big data means, to whom you must hire, to what technologies to follow. It's surprisingly easy to read, given the topic, and offers good examples to ponder from startups and large firm. -- Globe & Mail Davenport is a methodologically-sound researcher. His deep interviews and surveys of executives and data scientists set a standard for excellence in an industry where marketing bravado generally supersedes scientific rigor -- Information Management (information-management.com) ADVANCE PRAISE for Big Data at Work: Jane Griffin, Managing Director Analytics, Deloitte Canada and Americas-- Big Data at Work is the first and only book to describe how real organizations are using big data, extracting value from it, and combining it with other forms of data and analytics. It's an invaluable guide to planning and action. Jonathan D. Becher, Chief Marketing Officer, SAP-- Is Big Data a buzzword or does it have practical applications in business? Big Data at Work goes beyond tech-talk to help businesspeople turn Big Data into Big Decisions. Gary L. Gottlieb, MD, MBA, President and CEO, Partners HealthCare System, Inc.; Professor of Psychiatry, Harvard Medical School-- Big Data at Work provides a terrific foundation for thoughtful planning to exploit the business opportunities created by diverse and vast sources of information. Davenport's clear approach will enlighten managers about the need to carefully mine these resources to improve operations and products while driving new and competitive strategies. Rob Bearden, CEO, Hortonworks-- Thomas Davenport has supplied a smart, practical book for anyone looking to unlock the opportunities--and avoid the pitfalls--of big data. Adele K. Sweetwood, Vice President, Americas Marketing & Support, SAS-- Conversational, engaging, and an exceptional guide for decision making in the big data world. Big Data at Work offers insight to the business and technology components of a big data strategy, a path to success, and best practices from across industry sectors.

 It's a required reading for managers that need a straightforward, hype-free introduction to big data, a clear and clarifying  signal in the incredible noise around the confusing and mislabeled term.  Forbes Davenport has written a thought-provoking book about a current topic that is becoming more important to business and individuals every day. Summed up: Highly recommended.  Choice magazine The book covers all aspects of the issue, from what big data means, to whom you must hire, to what technologies to follow. It's surprisingly easy to read, given the topic, and offers good examples to ponder from startups and large firm.  Globe & Mail Davenport is a methodologically-sound researcher. His deep interviews and surveys of executives and data scientists set a standard for excellence in an industry where marketing bravado generally supersedes scientific rigor  Information Management (information-management.com)ADVANCE PRAISE for Big Data at Work:Jane Griffin, Managing Director Analytics, Deloitte Canada and Americas  Big Data at Work is the first and only book to describe how real organizations are using big data, extracting value from it, and combining it with other forms of data and analytics. It's an invaluable guide to planning and action. Jonathan D. Becher, Chief Marketing Officer, SAP  Is Big Data a buzzword or does it have practical applications in business? Big Data at Work goes beyond tech-talk to help businesspeople turn Big Data into Big Decisions. Gary L. Gottlieb, MD, MBA, President and CEO, Partners HealthCare System, Inc.; Professor of Psychiatry, Harvard Medical School  Big Data at Work provides a terrific foundation for thoughtful planning to exploit the business opportunities created by diverse and vast sources of information. Davenport's clear approach will enlighten managers about the need to carefully mine these resources to improve operations and products while driving new and competitive strategies. Rob Bearden, CEO, Hortonworks  Thomas Davenport has supplied a smart, practical book for anyone looking to unlock the opportunities and avoid the pitfalls of big data. Adele K. Sweetwood, Vice President, Americas Marketing & Support, SAS  Conversational, engaging, and an exceptional guide for decision making in the big data world. Big Data at Work offers insight to the business and technology components of a big data strategy, a path to success, and best practices from across industry sectors.

It's a required reading for managers that need a straightforward, hype-free introduction to big data, a clear and clarifying signal in the incredible noise around the confusing and mislabeled term. -- Forbes The book covers all aspects of the issue, from what big data means, to whom you must hire, to what technologies to follow. It's surprisingly easy to read, given the topic, and offers good examples to ponder from startups and large firm. -- Globe & Mail Davenport is a methodologically-sound researcher. His deep interviews and surveys of executives and data scientists set a standard for excellence in an industry where marketing bravado generally supersedes scientific rigor -- Information Management (information-management.com) ADVANCE PRAISE for Big Data at Work: Jane Griffin, Managing Director Analytics, Deloitte Canada and Americas-- Big Data at Work is the first and only book to describe how real organizations are using big data, extracting value from it, and combining it with other forms of data and analytics. It's an invaluable guide to planning and action. Jonathan D. Becher, Chief Marketing Officer, SAP-- Is Big Data a buzzword or does it have practical applications in business? Big Data at Work goes beyond tech-talk to help businesspeople turn Big Data into Big Decisions. Gary L. Gottlieb, MD, MBA, President and CEO, Partners HealthCare System, Inc.; Professor of Psychiatry, Harvard Medical School-- Big Data at Work provides a terrific foundation for thoughtful planning to exploit the business opportunities created by diverse and vast sources of information. Davenport's clear approach will enlighten managers about the need to carefully mine these resources to improve operations and products while driving new and competitive strategies. Rob Bearden, CEO, Hortonworks-- Thomas Davenport has supplied a smart, practical book for anyone looking to unlock the opportunities--and avoid the pitfalls--of big data. Adele K. Sweetwood, Vice President, Americas Marketing & Support, SAS-- Conversational, engaging, and an exceptional guide for decision making in the big data world. Big Data at Work offers insight to the business and technology components of a big data strategy, a path to success, and best practices from across industry sectors.

ADVANCE PRAISE for Big Data at Work Jane Griffin, Managing Director Analytics, Deloitte Canada and Americas-- Big Data at Work is the first and only book to describe how real organizations are using big data, extracting value from it, and combining it with other forms of data and analytics. It's an invaluable guide to planning and action. Jonathan D. Becher, Chief Marketing Officer, SAP-- Is Big Data a buzzword or does it have practical applications in business? Big Data at Work goes beyond tech-talk to help businesspeople turn Big Data into Big Decisions. Gary L. Gottlieb, MD, MBA, President and CEO, Partners HealthCare System, Inc.; Professor of Psychiatry, Harvard Medical School-- Big Data at Work provides a terrific foundation for thoughtful planning to exploit the business opportunities created by diverse and vast sources of information. Davenport's clear approach will enlighten managers about the need to carefully mine these resources to improve operations and products while driving new and competitive strategies. Rob Bearden, CEO, Hortonworks-- Thomas Davenport has supplied a smart, practical book for anyone looking to unlock the opportunities--and avoid the pitfalls--of big data. Adele K. Sweetwood, Vice President, Americas Marketing & Support, SAS-- Conversational, engaging, and an exceptional guide for decision making in the big data world. Big Data at Work offers insight to the business and technology components of a big data strategy, a path to success, and best practices from across industry sectors.

ADVANCE PRAISE for Big Data at Work: Jane Griffin, Managing Director Analytics, Deloitte Canada and Americas-- Big Data at Work is the first and only book to describe how real organizations are using big data, extracting value from it, and combining it with other forms of data and analytics. It's an invaluable guide to planning and action. Jonathan D. Becher, Chief Marketing Officer, SAP-- Is Big Data a buzzword or does it have practical applications in business? Big Data at Work goes beyond tech-talk to help businesspeople turn Big Data into Big Decisions. Gary L. Gottlieb, MD, MBA, President and CEO, Partners HealthCare System, Inc.; Professor of Psychiatry, Harvard Medical School-- Big Data at Work provides a terrific foundation for thoughtful planning to exploit the business opportunities created by diverse and vast sources of information. Davenport's clear approach will enlighten managers about the need to carefully mine these resources to improve operations and products while driving new and competitive strategies. Rob Bearden, CEO, Hortonworks-- Thomas Davenport has supplied a smart, practical book for anyone looking to unlock the opportunities--and avoid the pitfalls--of big data. Adele K. Sweetwood, Vice President, Americas Marketing & Support, SAS-- Conversational, engaging, and an exceptional guide for decision making in the big data world. Big Data at Work offers insight to the business and technology components of a big data strategy, a path to success, and best practices from across industry sectors.

Author Information

Thomas H. Davenport is a world-renowned thought leader on business analytics and big data, translating important technological trends into new and revitalized management practices that demonstrate the value of analytics to all functions of an organization. He is the President's Distinguished Professor of Information Technology and Management at Babson College, a fellow of the MIT Center for Digital Business, cofounder and Director of Research at the International Institute for Analytics, and a senior adviser to Deloitte Analytics. Davenport is the author or coauthor of seventeen books, including the bestselling Competing on Analytics, as well as the author of dozens of articles for Harvard Business Review.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available