Overview

An alarming look at how quick-to-market innovations are killing established industries It used to take years for new products and services to dethrone industry leaders. Now any business, in any industry, can be instantly devastated by a start-up offering something better and cheaper. How can you protect yourself, and harness the power of Big Bang Disruption? The good news is that any business can master the strategy of the start-ups. In this essential book, Larry Downes and Paul Nunes draw on extensive research by the Accenture Institute for High Performance and interviews across 30 industries to give you the tools to take control of your future.

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9780241003534

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Reviews

A stimulating read...carefully researched and accessibly written...the case studies on disruption alone are worth the cover price Financial Times Everything you need from business school in one very direct book -- Dick Costolo, CEO, Twitter Downes and Nunes are right that the competitive heat has been turned up by new technology Economist Stimulating...offers a helpful conceptual framework for thinking about big bang disruption Forbes Fascinating. Read this book quickly: the rules of the game change overnight -- Paul Polman, CEO, Unilever Reading this book is the best action you can take to fend off a Big Bang -- Hal Varian, Chief Economist, Google

Author Information

Larry Downes is a consultant and author of Unleashing the Killer App. He is a columnist for both Forbesand CNET, and writes regularly for other publications including Slate, the Wall Street Journal, The Harvard Business Review and USA Today, among others. Paul Nunes is the Global Managing Director of Research at the Accenture Institute for High Performance. His research findings have been featured in the New York Times, the Wall Street Journal,USA Today, BusinessWeek.com, Forbes.com, Los Angeles Times, andChicago Tribune among other publications and media, and he is the Senior Contributing Editor at Outlook, Accenture's journal of thought leadership.

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